The Brief
To develop a rejuvenated brand with a clear proposition and brand identity that reflects BTPS’ ‘core narrative’ and where the business is today, but will also be relevant for its future. How the brand is articulated for the BT Pension Scheme (for members) as well as for the BT Pension Scheme Management (BTPSM) brand, which is the executive arm of the Trustee.
Below is the new style of illustration I created for BTPS,
which was rolled out in to various scenarios
BTPS - London office rebrand
If you would like to discuss or see more of any of the featured projects, please don’t hesitate to get in touch.