How we developed a campaign & brand identity to kick-start the Sheffield Children’s Hospital Charity new £13m campaign appeal.
Campaign Logos
Naturally, we were delighted to help when Sheffield’s Children’s Hospital Charity asked us to launch phase 2 of their expansion plans. A £13-million, 3-year appeal for a new helipad, new waiting room, and new long-stay care facilities.
Campaign Posters
48 Sheet
Hospital Corex Board
A5 Leaflet
Campaign Photography
The problem was overcoming donor apathy following a very successful first phase And sustaining interest given the length of the appeal. Our strategy was to focus on the benefits of each individual project, and make our creative messaging real, tangible, relatable and urgent.